Simon Roberts is one of the world’s leading anthropologists in business. He advises some of the largest global organisations, including Intel, Facebook, Spotify, Google and many other Fortune 500 companies, through his London-based consultancy, Stripe Partners. His work has been covered by the Financial Times, The Wall Street Journal and BBC Radio 4. This is his first book. He lives with his wife and three children in East Sussex.
Simon Roberts is an anthropologist and founder of Stripe Partners, a research and strategy consultancy.
His book, The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them was published in April 2020 by Bonnier. Chinese, Russian and Korean editions are forthcoming.
At Stripe Partners Simon works on product and business strategy engagements with a range of Fortune 500 companies, including Intel, Spotify, Google, Facebook, Repsol and Procter and Gamble.
Prior to Stripe Partners, Simon was at ReD Associates in Copenhagen, before which ran a R&D team for Intel Corporation’s Digital Health group in Dublin, focused on ageing, chronic, cognitive and social health. During that time, Simon was seconded to the Cabinet Office’s Raceonline 2012 organisation where he wrote a strategy report for Martha Lane Fox, the UK Digital Champion, on older people and the internet.
Earlier in his career he completed a doctorate in anthropology on the the satellite TV revolution in mid 1990s India, before setting up Ideas Bazaar, the UK’s first ethnographic research consultancy, which worked with clients in the technology, media and policy sectors. He was also ‘ethnographer in residence’ at iSociety at The Work Foundation, where he conducted influential research on everyday life and technology.
During his career in industry Simon has played a leading role in the EPIC community of anthropologists working in the tech, design and innovation industries, including running the annual conference in 2012 and 13.
Simon’s work has been covered by Bloomberg, The Financial Times, Wall Street Journal, BBC Radio 4 and Quartz.
He lives in East Sussex with his wife and 3 children.

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