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"It's not about trying to predict the future and get into forecasting but simply about trying to move upstream and not waiting for science to become technology and then products and then design at that level. It's about trying to think about new possibilities while we are still at a scientific stage and design in a way that might facilitate a public discussion about what we want."
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Consultants act like “knowledge brokers”: helping management to embed and then implement ideas that have been lent credibility by the endorsement of the consultants themselves.
