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Ofcom report from 2006
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There are now more pensioners than children under 16. However, the word "pensioner" is still a bit of a turnoff for the youth-centric marketing and advertising industries and so, to a lesser extent, is "silver surfers" or even "older people". But call the same people "baby boomers", and suddenly we change from a no-go area to a huge marketing opportunity
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Researchers at Heriot-Watt and Strathclyde universities claim that physiological degeneration in the connections between cells in the frontal lobe means that older people are allegedly flummoxed by new-fangled things such as taps that you pull rather than twist.
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More truisms…
