I've asked Simon if I can intrude onto the IB blog – he's agreed.  Confusingly I'm another Simon.  Simon and I have written a few things together – and maybe something more will surface through this space.  I work for IDEO – the design company (ideo.com).  Like Simon once upon a time I was an academic but have been in industry for the past  9 or so years.  Currently I'm thinking about behaviour – secifically behaviour change in and around sustainability and health – although I struggle with what 'behaviour' usually means.  More on that soon.

Comments(6)

    • sinead

    • 16 years ago

    Hi other simon,
    I’m an anthropologist working with an engineering firm, just starting out in my career really, and amongst designing new systems for people I’m working with, I ‘watch’ what goes on the company around me during the change process. I’m really interested to see what you discover in people’s behaviour! I am also fascinated with the imagination presented at IDEO, I was recently recommended to look you guys up. Could I maybe come and visit you sometime?
    Sinead..

    • sinead

    • 16 years ago

    Hi other simon,
    I’m an anthropologist working with an engineering firm, just starting out in my career really, and amongst designing new systems for people I’m working with, I ‘watch’ what goes on the company around me during the change process. I’m really interested to see what you discover in people’s behaviour! I am also fascinated with the imagination presented at IDEO, I was recently recommended to look you guys up. Could I maybe come and visit you sometime?
    Sinead..

    • sinead

    • 16 years ago

    Hi other simon,
    I’m an anthropologist working with an engineering firm, just starting out in my career really, and amongst designing new systems for people I’m working with, I ‘watch’ what goes on the company around me during the change process. I’m really interested to see what you discover in people’s behaviour! I am also fascinated with the imagination presented at IDEO, I was recently recommended to look you guys up. Could I maybe come and visit you sometime?
    Sinead..

    • sinead

    • 16 years ago

    Hi other simon,
    I’m an anthropologist working with an engineering firm, just starting out in my career really, and amongst designing new systems for people I’m working with, I ‘watch’ what goes on the company around me during the change process. I’m really interested to see what you discover in people’s behaviour! I am also fascinated with the imagination presented at IDEO, I was recently recommended to look you guys up. Could I maybe come and visit you sometime?
    Sinead..

    • Simon

    • 16 years ago

    By all means Sinead. Happy to.

    • Simon

    • 16 years ago

    By all means Sinead. Happy to.