Ethnography and Anthropology in the Media

Anthropologists Go Native in the Corporate Village, – Fast Company,
October, 1996

Companies learn value of grass roots: Anthropologists help adapt products to world’s culture – USA Today, May 1999

Anthropology as Brand, Lucy Suchman, November 2000

Designing Products Based on Real Life High-tech firms seek clues in anthropology – San Francisco Chronicle, January 2001

<p> <a href="">Anthropologists on the job </a>- Christian Science Monitor, January 2001<br />

<p> <a href="">Corporate anthropology: Dirt-free research</a>- CNN, May 2001<br />

<p> <a href="">The Consumer Anthropologist</a>- Harvard Business School, Working Knowledge, September 2001<br />

<p> <a href="">Consumers in the Mist </a>-, April 2003<br />

<p> <a href="">‘Ethnography’ exposed</a>- Spiked, December 2003<br />

<p> <a href="">What’s all the fuss about?</a>- Quirks, December 2003<br />

<p> <a href="">Every Move You Make</a>- Fast Company, April 2004<br />

<p> <a href="">For Technology, No Small World After All</a> – New York Times, May 2004<br />
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<p> <a
href="">Office Culture</a>- Financial Times, May 2005<br />