Ethnography and Anthropology in the Media
Anthropologists Go Native in the Corporate Village, – Fast Company,
October, 1996
Companies learn value of grass roots: Anthropologists help adapt products to world’s culture – USA Today, May 1999
Anthropology as Brand, Lucy Suchman, November 2000
Designing Products Based on Real Life High-tech firms seek clues in anthropology – San Francisco Chronicle, January 2001
<p> <a href="http://csmonitor.com/cgi-bin/durableRedirect.pl?/durable/2001/01/02/p9s1.htm">Anthropologists on the job </a>- Christian Science Monitor, January 2001<br />
<p> <a href="http://www.cnn.com/2001/CAREER/dayonthejob/05/23/corp.anthropologist.idg/">Corporate anthropology: Dirt-free research</a>- CNN, May 2001<br />
<p> <a href="http://hbswk.hbs.edu/pubitem.jhtml?id=2514&sid=0&pid=0&t=customer">The Consumer Anthropologist</a>- Harvard Business School, Working Knowledge, September 2001<br />
<p> <a href="http://pf.inc.com/magazine/20030401/25306.html">Consumers in the Mist </a>- Inc.com, April 2003<br />
<p> <a href="http://www.spiked-online.com/printable/00000006E039.htm">‘Ethnography’ exposed</a>- Spiked, December 2003<br />
<p> <a href="http://www.clyntontaylor.com/documents/Quirks2003.pdf">What’s all the fuss about?</a>- Quirks, December 2003<br />
<p> <a href="http://www.fastcompany.com/magazine/81/everymove.html">Every Move You Make</a>- Fast Company, April 2004<br />
<p> <a href="http://www.nytimes.com/2004/05/06/technology/circuits/06cult.html?ex=1399176000&en=2fbed84d2b46d2c6&ei=5007&partner=USERLAND">For Technology, No Small World After All</a> – New York Times, May 2004<br />
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<p> <a
href="http://news.ft.com/cms/s/cd6cfbd4-c75c-11d9-9765-00000e2511c8.html">Office Culture</a>- Financial Times, May 2005<br />