“…our lives are influenced by technologies not simply as objects but invisible systems that surround us, and whose architecture shapes the patterns of our lives. To live inside these invisible systems, whether they be insurance forms, loan requests, job applications or dating websites, we consciously adjust ourselves, providing the information we think is most suitable — or the least open to misinterpretation by the system.
The machine doesn’t really understand normal, not beyond a hump-shaped statistical curve that my behaviour should fall into.”
Frank Swain in Medium article entitled Dancing to Silent Algorithms