I recently gave a talk and did a Q&A at the Institute for Practitioners in Advertising. It was fun to explore the ideas in the book from the perspective of what might interest people in advertising. And, it was nice to tell the story of the Duracell project which I feature in the book since the charming and thoughtful Omar El-Gammal who hosted the event works art Wunderman Thompson, the incumbent agency for Duracell’s global account.

You can’t watch the video direct from here – but click below for the talk and discussion.

The Power of Not Thinking from The IPA on Vimeo.