From a great review of Jared Diamond’s book The World until Yesterday, by Wade Davis in The Guardian
“Traditional societies do not exist to help us tweak our lives as we emulate a few of their cultural practices. They remind us that our way is not the only way. A child raised in the Andes to believe that a mountain is a protective deity will have a relationship with the natural world profoundly different from that of a youth brought up in America to believe a mountain is an inert mass of rock ready to be mined. The mythology of the Barasana and Makuna people is in every way a land management plan revealing how human beings once thrived in the Amazon rain forest in their millions. Take all the genius that enabled us to put a man on the moon and apply it to an understanding of the ocean, and what you get is Polynesia. Tibetan Buddhism condenses 2,500 years of direct empirical observation as to the nature of mind. A lama once remarked that Tibetans do not believe that Americans went to the moon, but they did. Americans may not believe, he added, that Tibetans can achieve enlightenment in one lifetime, but they do.
The voices of traditional societies ultimately matter because they can still remind us that there are indeed alternatives, other ways of orienting human beings in social, spiritual and ecological space. This is not to suggest naively that we abandon everything and attempt to mimic the ways of non-industrial societies, or that any culture be asked to forfeit its right to benefit from the genius of technology. It is rather to draw inspiration and comfort from the fact that the path we have taken is not the only one available, that our destiny therefore is not indelibly written in a set of choices that demonstrably and scientifically have proven not to be wise. By their very existence the diverse cultures of the world bear witness to the folly of those who say that we cannot change, as we all know we must, the fundamental manner in which we inhabit this planet”.